Problem
List your top 1–3 problems.
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Solution
Outline a possible solution for each problem.
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Unique Value Proposition
Single, clear, compelling message that states why you are different.
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Unfair Advantage
Something that cannot easily be bought or copied.
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Customer Segments
List your target customers and users.
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Existing Alternatives
How these problems are solved today.
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Key Metrics
Key numbers that tell you how your business is doing.
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High-Level Concept
Your X for Y analogy.
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Channels
Your path to customers.
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Early Adopters
Characteristics of your ideal first customers.
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Cost Structure
List your fixed and variable costs.
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Revenue Streams
List your sources of revenue.
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